Privacy Policy

Effective Date: September 4, 2026

NPS Media Group (“NPS,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information we collect and process.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, communicate with us, subscribe to our communications, complete an online form or assessment, use our services, or otherwise interact with NPS Media Group.

This Privacy Policy also describes certain information NPS may process in connection with services we provide to clients.

1. Information We Collect

The information we collect depends on how you interact with NPS Media Group.

Information You Provide to Us

We may collect information you voluntarily provide, including:

  • Name

  • Email address

  • Telephone number

  • Company or organization name

  • Job title

  • Information submitted through contact forms

  • Information submitted through marketing assessments, surveys, questionnaires, or other online forms

  • Newsletter and marketing communication preferences

  • Information you provide when requesting information about our services

  • Information contained in emails or other communications you send to us

  • Information submitted when applying for employment or contacting NPS regarding career opportunities

You are not required to provide personal information simply to browse our website.

Information Collected Automatically

When you visit our website, we and certain third-party service providers may automatically collect information through cookies, pixels, tags, log files, and similar technologies.

This information may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Referring website

  • Pages viewed

  • Links clicked

  • Date and time of your visit

  • Approximate geographic location

  • Website interactions

  • Advertising identifiers

  • Traffic and campaign source

  • Information about advertisements you may have viewed or interacted with

  • Other technical information about your interaction with our website

2. Analytics, Advertising and Tracking Technologies

NPS Media Group uses third-party analytics and advertising technologies to understand how visitors use our website, measure the effectiveness of our marketing, and support advertising and remarketing activities.

These technologies currently include:

Google Analytics 4

We use Google Analytics 4 (“GA4”), a service provided by Google, to understand website usage and performance.

Google Analytics may collect information such as pages visited, approximate location, device and browser information, traffic source, interactions with the website, and other usage information.

We use this information to analyze website traffic, understand how visitors interact with our content, and improve the website and our marketing activities.

Google Ads

We use Google Ads tracking technologies to measure the effectiveness of advertising campaigns and may use them for conversion tracking, audience measurement, remarketing, and related advertising purposes.

Google may use cookies or other identifiers to associate visits to our website with advertising interactions.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag provided by LinkedIn.

The LinkedIn Insight Tag may allow us to:

  • Measure conversions resulting from LinkedIn advertising

  • Understand how visitors interact with our website

  • Create advertising audiences

  • Retarget website visitors on LinkedIn

  • Receive aggregated demographic and professional information about website visitors

LinkedIn may collect information such as IP address, device information, browser information, pages visited, timestamps, and LinkedIn advertising identifiers.

Meta Pixel

We use the Meta Pixel provided by Meta Platforms, Inc.

The Meta Pixel may allow us to:

  • Measure the effectiveness of advertising on Facebook and Instagram

  • Track certain website actions and conversions

  • Create advertising audiences

  • Retarget website visitors

  • Understand how users interact with our website after viewing or clicking a Meta advertisement

Meta may collect information about your device, browser, IP address, website activity, advertising interactions, and other identifiers.

Advertising and Cross-Context Behavioral Advertising

Information collected through these technologies may be disclosed to Google, LinkedIn, Meta, and other service providers for analytics, advertising measurement, audience creation, remarketing, and personalized or targeted advertising.

Under certain U.S. state privacy laws, some of these disclosures may be considered a “sale,” “sharing,” or use of personal information for targeted or cross-context behavioral advertising, even if NPS does not receive monetary payment in exchange for the information.

Where required by applicable law, you may have the right to opt out of these activities.

3. Cookies and Similar Technologies

Cookies are small files stored on your device that allow websites and third parties to recognize a browser or device.

NPS and our service providers may use several types of cookies and similar technologies.

Essential Cookies

These cookies are necessary for basic website functionality, security, navigation, and operation.

Analytics Cookies

Analytics cookies help us understand how visitors use our website, including which pages are viewed, how users arrive at the site, and how visitors interact with our content.

Google Analytics is one example of a service that may use analytics cookies.

Advertising Cookies

Advertising cookies and similar technologies may be used to:

  • Measure advertising performance

  • Attribute conversions to marketing campaigns

  • Create advertising audiences

  • Limit or measure advertising frequency

  • Retarget previous website visitors

  • Deliver advertising based on website interactions or interests

Our advertising partners may include Google, LinkedIn, and Meta.

Managing Cookies

You can control or delete cookies through your browser settings.

Where required by applicable law, NPS may also provide visitors with controls to accept, reject, or manage certain non-essential cookies and tracking technologies.

Disabling certain technologies may affect the functionality of the website and may limit our ability to measure website activity or deliver relevant advertising.

4. How We Use Information

We may use personal information to:

  • Operate and maintain our website

  • Respond to questions, inquiries, and requests

  • Provide information about NPS Media Group and our services

  • Perform marketing assessments

  • Respond to service inquiries

  • Send newsletters and other communications you request

  • Market our products and services

  • Measure advertising effectiveness

  • Conduct conversion tracking

  • Conduct remarketing and audience advertising

  • Analyze website traffic and visitor behavior

  • Improve our website, services, and marketing

  • Personalize communications and website experiences

  • Manage client and prospective-client relationships

  • Provide services to clients

  • Conduct research, reporting, forecasting, analytics, and market intelligence

  • Maintain the security and integrity of our website and systems

  • Detect or prevent fraud, misuse, security incidents, and unlawful activities

  • Comply with applicable laws

  • Establish, exercise, or defend legal claims

  • Facilitate a merger, acquisition, financing, reorganization, sale, or similar business transaction

We may also use aggregated or de-identified information for analytics, research, benchmarking, reporting, and other legitimate business purposes.

5. Email and Marketing Communications

If you subscribe to our newsletter or request marketing communications from NPS, we may send you company news, marketing insights, service information, invitations, and promotional communications.

You may unsubscribe from promotional emails at any time using the unsubscribe link included in the email.

Even if you unsubscribe from marketing communications, we may continue sending non-promotional communications when necessary to respond to an inquiry, provide a requested service, fulfill contractual obligations, or comply with legal requirements.

6. Information We Process for Clients

NPS Media Group provides services including subscription marketing, audience development, data and analytics, email marketing, digital advertising, list management, list brokerage, circulation and publishing-related services, and related marketing services.

In connection with these services, NPS may receive or process information provided by clients, publishers, fulfillment providers, vendors, advertising partners, list owners, data providers, or other authorized sources.

This information may include:

  • Names

  • Postal addresses

  • Email addresses

  • Subscription information

  • Transaction information

  • Demographic information

  • Audience information

  • Marketing preferences

  • Publication or product interests

  • Other information relevant to the services being performed

In many circumstances, NPS processes this information on behalf of a client and according to that client's instructions.

When NPS acts as a service provider, contractor, or data processor, the client generally determines how and why the information is used.

If you have a privacy request concerning information collected directly by one of our clients, you may need to submit your request directly to that organization. Where appropriate, NPS will assist its clients in responding to privacy requests in accordance with applicable law and contractual obligations.

7. List Management and List Brokerage

NPS provides list management and list brokerage services within the publishing, subscription, and marketing industries.

As part of these services, NPS may facilitate access to, licensing of, rental of, exchange of, or permitted use of audience and marketing lists on behalf of publishers, list owners, clients, and other organizations.

Information available through these lists may include names, mailing addresses, business information, subscription information, interests, demographic characteristics, and other audience-related information.

The permitted use of this information is governed by agreements with the applicable list owner, publisher, client, data provider, or other organization, as well as applicable privacy and marketing laws.

NPS does not authorize customers, clients, or partners to use personal information in violation of applicable law or contractual restrictions.

Individuals who believe their information may have been processed in connection with a list managed or brokered by NPS may contact us using the information provided below.

8. How We Disclose Information

We may disclose personal information to third parties where reasonably necessary for the purposes described in this Privacy Policy.

Service Providers

These may include providers of:

  • Website hosting

  • Website analytics

  • Email marketing

  • Customer relationship management

  • Advertising services

  • Marketing automation

  • Forms, surveys, and assessment tools

  • Data processing

  • Cloud storage

  • IT services

  • Cybersecurity

  • Professional and consulting services

Analytics and Advertising Partners

We may disclose website, browser, device, advertising, and interaction information to analytics and advertising platforms, including Google, LinkedIn, and Meta.

These companies may use information collected from our website in accordance with their own privacy policies and applicable agreements with NPS.

Clients, Publishers and Business Partners

We may disclose information when necessary to provide services, fulfill a request, perform contractual obligations, or conduct authorized marketing activities.

Legal Requirements

We may disclose information if we reasonably believe doing so is necessary to:

  • Comply with applicable laws or regulations

  • Respond to subpoenas, court orders, or legal processes

  • Respond to lawful requests from governmental authorities

  • Protect the rights or property of NPS or others

  • Protect the safety of our employees, users, clients, or the public

  • Investigate fraud, security incidents, or illegal activities

  • Enforce agreements or policies

Business Transactions

Information may be transferred or disclosed in connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar business transaction.

9. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including the right to:

  • Confirm whether we process your personal information

  • Request access to personal information

  • Request correction of inaccurate information

  • Request deletion of certain personal information

  • Obtain a portable copy of certain information

  • Opt out of targeted advertising

  • Opt out of certain sales or sharing of personal information

  • Limit certain uses or disclosures of sensitive personal information where applicable

  • Withdraw consent where processing is based on consent

  • Appeal certain decisions regarding privacy requests

  • Exercise privacy rights without unlawful discrimination

These rights may be subject to exceptions under applicable law.

We may need to verify your identity before completing certain requests.

Where permitted by law, an authorized agent may submit a privacy request on your behalf.

10. Privacy Preference Signals

Certain browsers and extensions allow users to send automated privacy preference signals, such as Global Privacy Control (“GPC”).

Where NPS is legally required to recognize a qualifying privacy preference signal, we will process that signal in accordance with applicable law.

11. Third-Party Websites and Services

Our website may contain links to websites, platforms, assessments, social media services, or other resources operated by third parties.

When you interact with a third-party website or service, that company's privacy policy and terms apply.

NPS is not responsible for the privacy, security, or data practices of third-party websites or services.

We encourage you to review their privacy policies before providing personal information.

12. Data Retention

We retain personal information for as long as reasonably necessary to accomplish the purposes for which it was collected.

Retention periods may depend on:

  • The nature of the information

  • The purpose for which it was collected

  • Our relationship with the individual or organization

  • Contractual obligations

  • Legal and regulatory requirements

  • The need to establish or defend legal claims

13. Data Security

NPS uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

However, no website, database, network, or method of electronic transmission can be guaranteed to be completely secure.

14. Children's Privacy

Our website and services are intended primarily for businesses and adult audiences and are not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 through our website.

If we learn that we have collected such information without appropriate authorization, we will take reasonable steps to delete it.

15. International Visitors

NPS Media Group is based in the United States.

If you access our website from another country, information may be transferred to, processed in, or stored in the United States or other jurisdictions in which our service providers operate.

Privacy and data protection laws in these jurisdictions may differ from those in your country.

Where required by applicable law, we take reasonable measures designed to provide appropriate protections for international transfers of personal information.

16. Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes to our services, business practices, technology, or legal requirements.

When changes are made, we will update the “Effective Date” at the top of this page.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions regarding this Privacy Policy or would like to submit a privacy-related request, please contact us.

Privacy requests should include sufficient information for us to understand and respond to your request. Please do not provide sensitive information that is not necessary to process the request.