CASE STUDIES
Driving Subscriptions + Traffic Through Targeted Digital Advertising
Client: Garden & Gun
Garden & Gun, a renowned magazine focusing on Southern culture and lifestyle, partnered with NPS Media Group to enhance its existing digital marketing efforts. Previously managing their paid media in-house, the G&G team was seeing a decline in orders and looked to NPS to develop a strategy to combat this decline and provide a steady platform to drive subscriptions.
CONCLUSION:
→ Paid Social CPAs were 30% lower than identified goal
→ Google traffic campaigns saw CPC average of $0.04
→ Pageviews + clicks increased, CPC decreased
Growing Regional Subscriptions Through Paid Media Campaigns
Client: MISSOURI LIFE MAGAZINE
Missouri Life Magazine, a travel and lifestyle publication, aimed to increase subscriptions by testing new paid media platforms. NPS was brought in to manage digital marketing campaigns across Google Search and Meta (Facebook/Instagram), focusing on cost-efficiency and maximizing return on investment (ROI).
CONCLUSION:
→ Average CPC as low as $0.98
→ Average cost per conversion of 18% less than subscription offer price
→ Conversion rate over 4.1%, surpassing industry averages
