OX8 Conference Recap: Windy City, Big Ideas, and…Penguins?

From top left to right: Brandon Whittemore (Cahaba Media Group, VP of Finance), Marcus Pfirrman (Omeda, Client Success Manager), Jessica Fischer (NPS), Jared Katzman, Kristin Garrison (BridgeTower Media, Sr. Marketing Manager); From bottom left to right: Laurie Tisdale (Cahaba Media Group, Director of Operations), Elley Castle, Jessica Sejeck (Golden Peak Media, SVP Audience Growth)

May 14–16, 2025 | chicago, illinois 🎭

The NPS team took on Chicago for the OX8 Conference at the stunning Loews Hotel—and for the first time ever, we met in person as a full team! What better way to kick things off than with deep-dish pizza and great company at Gino’s East? We caught up with our Omeda reps and clients from Cahaba, Golden Peak, and Bridgetower Media over slices and stories.

The conference itself was a whirlwind of innovation and inspiration. With over 20 powerhouse presenters—including voices from Endeavor Media and Gardner Business Media—we soaked up rapid-fire sessions packed with real-world success stories and fresh strategies for leveraging Omeda’s robust suite of tools. From new product demos to insightful Q&As, we left each session buzzing with ideas.

But OX8 wasn’t all business. The after party at the Shedd Aquarium was pure magic. Picture this: Omeda awards presented in front of a dolphin exhibit, followed by dinner, drinks, dancing, and a once-in-a-lifetime penguin encounter. Yes, penguins. At a party. Name a more fun after party…we’ll wait.

Beyond the sessions and celebrations, what truly stood out was the chance to deepen our client relationships and forge new ones. We were thrilled to connect with new partners like Heat Treat Today and TradePress Media – welcome to the NPS family!

OX8 reminded us why we love what we do: it’s all about the people, the passion, and the power of coming together to create something great.